Tommy Kail, Author at OcularPrime Digital

Taking a balanced approach to keyword bidding in SEM

Taking a balanced approach to keyword bidding in SEM In your company's digital marketing approach, Search Engine Marketing (SEM) is without question the most logical avenue for ad spend in 2024. SEM is also likely the most important factor in

The possibilities are endless with Web 3.0

The possibilities are endless with Web 3.0The main goal of Web 3.0 is instituting a smarter web-interface that can determine relationships between different pieces of data. A relevant example is refining search engines to the point where they're instantly pushing

Powerful prompt engineering for optimal results

Powerful prompt engineering for optimal resultsArtificial intelligence (AI) is making waves in several industries, from healthcare and finance, to retail and marketing, to everywhere in between. As more companies continue to integrate AI into daily functioning, one key factor to

The continuing impact of embedded finance in 2024

The continuing impact of embedded finance in 2024 The concept of embedded finance can be described as the integration of financial products and services into non-banking platforms. As 2023 comes to an end, new-age technologies are digging their hooks into

Democratized Generative AI – enabling creativity for everyone

Democratized Generative AI - enabling creativity for everyoneAs time keeps moving, there's no question artificial intelligence and machine learning will be at the forefront of several technological advancements in today's society. Obviously, one of the most fascinating aspects of AI

The digital transformation of healthcare

The Digital Transformation of Healthcare:The healthcare industry is undergoing a monumental shift as providers, payers, and patients enter a new era of digital transformation. Emerging technologies like AI, the Cloud, and the IoT are transforming the way healthcare is delivered,

Creating more than text with AI content generation

Creating more than text with AI content generation:As of right now, it's no secret that artificial intelligence (AI) has become a primary element of today's digital landscape. Without question, it's come a long way from being only a buzzword to

Digital ad spend ready for another growth spurt

Digital ad spend ready for another growth spurt:Advertising has come a long way since the days of print, radio, and TV ads. The advent of the internet has revolutionized the advertising industry, with digital ad spend becoming one of the

How artificial intelligence affects organic search

How artificial intelligence affects organic search: In the world of digital marketing, organic search has been the primary source of website traffic for as long as anyone can remember. Organic search has great significance in SEO as it helps websites

Using keyword research to improve social media posts

Using keyword research to improve social media posts: Social media is an essential marketing tool for businesses nowadays. The platform enables companies to reach out to their target audience in a cost-effective way. However, with millions of posts shared every

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Author: Tommy Kail