Today’s a special day (in my eyes, at least). As soon as I hit the publish button (for this post), it’ll mark 100 posts on OcularPrime. This may or may not seem like much (depending on how much YOU like to write), but it’s the result of a lot of hard work (trust me).

So a quick review of the paragraph I just wrote. You can probably notice my liberal use of parentheses (?). It’s like saying more than actually NEEDS to be said. The sentences still work without the parentheses (try the first paragraph), but the extra words give a bit more insight.

Early on, my editor (who doubles as my husband) was quick to point out the grammatical flaw in the overuse of parentheses. But after second thought, he decided it was unique to me. He also pointed out the flaw in starting sentences with the word BUT (the previous sentence, e.g.), but he decided THAT was unique to me as well.

I also learned e.g. means “for example” and i.e. means “in other words”, but that’s a different story for a different day.

Anyway, in a brief review of my past 100 posts, I can honestly say this website is unique to me. Everything from the topics, to the words, to the pictures, to the recipes. It’s definitely hard to stand out in a crowd, but my best bet is to stay true to myself.

Challenges of Social Media:

When I started this journey of personal branding, I knew social media was going to be a challenge. For one, I don’t like to misuse words. And two, I don’t want to misrepresent myself. I must admit, I had to think long and hard about my social media stance, but my vision of OcularPrime helped steer the ship.

In other words, in today’s age of self-gratification, it would only be a matter of time before I’m tempted to make my life out to be more interesting than it actually is. That said, I’ve chosen New York City as my home, and it keeps me very grounded.

One might think “the Big Apple” would have the opposite effect, but it doesn’t for me. At any given time, I’m only the 27th most interesting person in the subway car (and that’s probably pushing it). If the subway car is particularly packed, the number gets even bigger.

In the meantime, I completely understand most people are looking for acceptance in some way, shape or form. And I’m no different. I just have trouble putting myself out there for cosmetic purposes, when the actual purpose of my life is to help.

As of right now, I don’t have all the answers. In fact, I doubt I’ll ever have all the answers. However, I will continue to move in a positive direction and check in with myself every now and again to see if the results are relevant.

That said, I’ll keep doing my social media on the fly, but I realize I have some changes to make. In my opinion, Twitter seems to be the right climate for an educational message. And I’m truly grateful for the relationships I’ve made there.

OcularPrime Update:

When I created OcularPrime a little over a year ago, it was the best way I knew how to help at the time. My intention was to populate my website with relevant information from the world of health and eye care, and I’m quite happy with the results (so far).

However, I’m just one person, with one keyboard, and limited time. Reaching all my deadlines in a timely manner isn’t always easy.

That said, I’m taking a small break to unplug (so to speak). In my downtime, I’ll be updating certain posts and tweeting a little bit less. This will give me time to reflect on my work and decide the next course of action.

In the meantime, I’m extremely grateful for all the support and positive feedback. Moreover, I haven’t been opposed to criticism either. At this point, I view both methods of feedback as an opportunity to grow.

As a result of OcularPrime, I can honestly say I’ve never felt more engaged with my profession and the surrounding landscape, than I do right now.